I have worked closely with global companies such as JLL, an international Foundation and LJ Hooker, while on the home front I have consulted with Run Property and Property Planning Australia on a range of marketing and media strategy issues.

I believe the key to all three areas of marketing, public relations and communications is to ensure that your message is clear and succinct from the start in order for goals to be established and measured against.

There must be consistency in your message and you must understand the market you are working in. The ultimate goal or goals you are trying to achieve may reach some obstacles along the way, but as long as you are flexible to market conditions, strong in your approach and have consistency of your message, you should ultimately reach your desired outcome.