Being creative comes naturally to me. It can happen anywhere at any time. In fact, the idea to write children’s books came many years ago while sitting in a restaurant and noticing a bee land on a flower and watching it extract pollen. From there, I developed a series of children’s books about the most important insects humans need to survive.
Whether I am writing books, articles, speeches, website copy, white papers or anything that the client needs, I thoroughly enjoy being creative and managing projects that combine innovation and precision.
Through a variety of life experiences I have been able to think quickly on the spot, come up with original ideas and constantly keep the business angle in mind throughout the project.
Creative concepts
Being a sports lover, I approached the Sydney Swans and AFL with creative ideas for publications to mark significant anniversaries. My concepts were welcomed, and I was thrilled to be involved in every aspect of the publications, including writing copy, editing, design, finished product, marketing and distribution to a variety of networks.
I have also employed this creative concept and execution approach successfully with other sporting authorities, companies and government departments.
Creative business writing
Business communications need to be planned and executed with a creative approach so that readers quickly grasp the key messages, understand the facts and gain value from your pieces.
I love to create:
- Advertising copy that inspires
- Articles that captivate all the way through
- Business reports that are read from cover to cover
- Press releases that grab media attention
- Speeches which are heard with enthusiasm.
Creative fiction writing
I have been fascinated with storytelling since I first learned to read and write. I write stories to deliver enjoyment and inspiration, to uncover and share truths, to push myself, to earn a living, and because I simply love to write.
From originally started out in journalism, I have extended into corporate writing and books. I have now written seven books, which you can find at White Tiger Media.
